North Sea Fish from Scheveningen Foundation

Project Dichtbijvangst (Close bycatch)

A lot of fresh fish arrives at the fish auction in Scheveningen every day. The North Sea offers an enormous variety of delicious fish species. Yet consumers ask relatively little for local fish. Young people in particular eat little fish. To make young people enthusiastic about locally caught fish, the North Sea Fish Foundation from Scheveningen, Wageningen University Research, ROC Mondriaan and Schuttelaar & Partners have jointly started the Close By Catch project. The project contributes to preventing waste and undervaluation of local, fresh fish from the North Sea. In addition, it must contribute to improving the income potential of Scheveningen fish.

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Impact areas

Healthy and sustainable food

Services

Duration

2019-2021

Research on income potential

With the Close By Catch PPP, we have conducted research into a better earnings model for Dutch fishermen and consumer behavior among young people with regard to the consumption of fish. These studies have resulted in two scientific reports that provide local fishermen, traders and the catering industry with solid tools to shape their trade, business operations and revenues more efficiently.

Analysis of consumer behavior

Together with Wageningen University Research, we conducted real-life consumer behavioral research within the project. The aim is to investigate how younger consumers more easily opt for fresh fish from Scheveningen. In addition, we worked together with Wageningen University Research on a business economics study to strengthen the earning capacity for Scheveningen fresh fish. Finally, innovative fish products are developed through co-creation with young students. This should improve the consumption of underutilized and wasted North Sea fish species.

Impact areas