Friesland Campina

Annual monitoring of global nutritional standards

FrieslandCampina is continuously enhancing the nutritional value of its products. To this end, they apply the FrieslandCampina Global Nutritional Standards (GNS). They also ensure that the product range has a good balance between nutritious products for daily use and indulgent products for occasional use. They actively monitor and report their progress. In 2023, Schuttelaar & Partners has been asked to provide the annual GNS monitoring.

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Impact areas

Healthy and sustainable food

Services

Review media & marketing codes

Duration

August 2023 – January 2024

Worldwide analysis

Schuttelaar & Partners provided project management around the annual Global Nutritional Standards monitoring. Assortment and nutritional data were collected and assessed globally using the current GNS criteria. These are nutritional criteria for retaining the natural nutrients in milk and reducing the amount of calories, fat, sugar and salt in all products. These criteria for trans fat, saturated fat, added sugar and salt are derived from Choices International and were drawn up by independent scientists.

Assessment of GNS criteria

After collecting the assortment and nutritional data, we assessed them based on the GNS criteria. The results were used by FrieslandCampina for reporting in the annual report and - if necessary - to investigate internally where products and/or assortment might be further improved.

Impact areas