Worldwide analysis
Schuttelaar & Partners performed an internal audit for FrieslandCampina to determine global compliance with their own clear rules, the ‘Corporate Standard for Responsible Marketing Communications’. We collected and assessed marketing communications globally for TV and other media, branded websites and social media profiles.
Assessment of responsible marketing communication
After collecting marketing communications covering the period July 2021 - June 2022, we assesses them based on the principles of FrieslandCampina’s ‘Corporate Standard for Responsible Marketing Communications’. Our reported findings will be used by FrieslandCampina to - if necessary - finetune their own communications or marketing principles. Furthermore, our results were published on FrieslandCampina’s website.
