VNFKD

Healthier food for children

The Association of Dutch Manufacturers of Infant and Dietary Foods (VNFKD) has been a well-known and valued interest group and source of knowledge for the industry for 60 years. To celebrate this, Schuttelaar & Partners organised an online lustrum conference 'Blik op de toekomst', which was attended by 120 interested parties. Among the topics discussed was plant-based nutrition.

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Impact areas

Services

Attention to trends

For the conference we designed a brochure highlighting trends and developments within the various themes and interviews with leading members of the VNFKD.

Besides organising a conference, the VNFKD wanted to widenn its communication towards health professionals and policy makers. To sharply define the goal, target groups and themes, we organised a strategic session and wrote a communication plan. After the conference, we implemented it by publishing weekly news items on the website and LinkedIn.

Impact areas

Services