North Sea Fish Foundation from Scheveningen

Documentary: Local fish with youth from Scheveningen

The fish auction in Scheveningen receives a lot of fresh fish from the North Sea every day. Yet consumers demand relatively little about it. North Sea fish from Scheveningen is not particularly popular among young people. The fish consumer is aging. And that's a pity, because local fish is a healthy and often sustainable choice. We want to make young people enthusiastic about North Sea fish from Scheveningen. The North Sea Fish Foundation from Scheveningen wants to show how tasty and versatile local fish can be. She turned to Schuttelaar & Partners for concept development and project management.

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Impact areas

Duration

2022

For young people, by young people

To achieve a wide reach, we sought cooperation with a local broadcaster and to better reach the target group, we let young people play the leading role in a documentary about the subject. With the documentary we achieved 180,000 viewers during the television broadcast and with the views on online channels, such as YouTube, this number rises towards 250,000 viewers. The documentary is also divided into 10 smaller pieces that can be shared on various social media channels on which the target group is active.

Public favorite of the Scheveninger

Together with the North Sea Fish Foundation from Scheveningen, we brainstormed about how we could bring the most relevant message to the right audience in such an interesting way. A documentary starring young people was the outcome. For this we have sought cooperation with a local broadcaster and we have also taken on the fundraising for the project. With the help of the residents of Scheveningen, this project has become the public favorite in a local subsidy round of Stichting Initiatief op Scheveningen.

Impact areas

Duration

2022