Making locally caught fish loved, from fisher to consumer

Did you know that 90% of all fish that is landed daily at the Scheveningen fish auction is already across the border that same day? The Dutch are not big fish eaters, even though we have 450 kilometers of coastline. The North Sea offers about 40 species of fish, crustaceans and shellfish that are interesting from a culinary and commercial point of view. These relatively unknown fish, crustaceans and shellfish are not inferior in taste to the better-known species, but unknown makes unloved in this case. The North Sea Fish from Scheveningen Foundation is committed to making North Sea fish more popular from fishermen to consumers. To achieve this goal, the North Sea Fish from Scheveningen Foundation asked Schuttelaar & Partners to build an active community on the subject and to take care of the ongoing communication.