A Unified Approach to Flood and Drought Management
A unified communication approach ensures consistent, clear messaging across all platforms, creating a cohesive narrative. By aligning all stakeholders, we amplify impact and foster stronger connections. This strategy streamlines the dissemination of key information, ensuring it reaches the right audience at the right time.
Brand identity
To drive impactful collaboration and knowledge sharing, we built a strong, recognisable brand. This unified identity will serve as an umbrella for diverse local research projects across regional basins, creating a cohesive network and fostering a true sense of community.
Website
At the heart of this initiative is a dynamic, interactive website—a central hub that showcases the river basins, key themes, research partners, interviews and news, and an extensive knowledge hub. This shared knowledge hub will be the beating heart of the project, where leading European research and knowledge institutions can publish reports, scientific publications, and groundbreaking insights. By consolidating expertise in one easily accessible location, we ensure seamless knowledge exchange and lasting impact.
Digital reports
Beyond digital tools, we are committed to high-quality communication. We produce engaging print and digital reports that highlight key research findings and developments across all basins. From content curation and design to multilingual translation (in four languages) and production, we manage the entire process—ensuring that every insight reaches the right audience with clarity and impact.
Social media presence
At the same time, we create engaging social media content to keep the spotlight on ongoing research activities in the basins, strategic meetings and partner updates, ensuring continuous awareness and engagement. We make certain that project outputs reach key policymakers and professionals across diverse sectors including environment, infrastructure, and water management.
Ecosystem building
When it comes to internal communications, we support ecosystem building and facilitate internal consortium meetings to ensure effective communication and collaboration among all stakeholders. Our efforts aim to elevate the program's visibility, connecting the dots between content and outreach opportunities within the consortium.
Our impact
Through our strategic communication initiatives, we successfully elevate the visibility of JCAR ATRACE's research findings, ensuring that essential insights reach policymakers and practitioners. Our digital reports, engaging social media content, and a unified brand identity foster greater collaboration among regional governments and research institutions, creating a robust knowledge-sharing network. This cohesive approach not only enhances awareness but also drives actionable solutions for climate adaptation.
We are deeply grateful for the opportunity to empower JCAR ATRACE as the definitive regional applied research authority on extreme floods and droughts. We are excited to work with them in the coming years.
