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Towards sustainable and healthy food on the go, with NS Stations Retail

NS Retail

NS Stations Retail is part of NS and owner/operator of various formulas at the railway stations (including Kiosk, Julia's, the Stationshuiskamer, AH to Go and the vending machines). NS Stations Retail has the ambition to be an example of responsible retailing at the station. Therefore, a sustainability strategy and communication campaign has been developed under the motto 'Green on the go'. As part of this strategy, they are for example increasing the healthier and plant-based choices and encourage the switch to reusable coffee cups, an example that will save millions of disposable plastic cups per year.

Our approach

In 2019, we supported NS Stations Retail in choosing their sustainable and healthy themes, using a trend-, stakeholder- and materiality analysis, and we formulated an ambition statement. In the meantime, NS Stations Retail has taken important steps towards a more sustainable and healthier offer. Now, in 2022, the time has come for NS Stations Retail to communicate about their successes and challenges. To support them in this, our experts critically examined their communication strategy and sustainability initiatives, and we formulated do’s and don'ts for the campaign and the use of the 'Green on the road' -image.

Want to know more?

Call 06 48 98 14 52 or
send Ad Nagelkerke an e-mail.