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News

Developing the ecosystem for an agricultural revolution

- After four exciting years, our beloved project Internet of Food and Farm 2020 came to an end on 31 March 2021. IoF2020 fosters the large-scale take-up of Internet of Things technologies in the European farming and food sector.

March 2021

Closing chapter of 4 years of digitalizating agriculture

- Last week IoF2020 held its final event that lasted three days and was filled with over 40 presentations and sessions showing the various trials and tribulations faced by the project.

Break the bubble of EU-projects

- The new European programme for Research and Innovation is starting. All over Europe there are kick off events these weeks. Many of them are about raising the impact of European projects on climate change, sustainable production, health and inclusiveness: so called impact pathways, to stay in European lingo.

February 2021

Schuttelaar & Partners is expanding with 2 new partners

- From 1 February, Tijmen de Vries and Harry Kager will join communication and consultancy agency Schuttelaar & Partners as a partner. This brings the number of partners at S&P to 8. These eight are fully committed to using their expertise to advise numerous companies and governments on how the world can become a bit mor...

January 2021

Awareness joins Schuttelaar & Partners

- Den Haag, January 19, 2021 – Awareness, consultancy for policy marketing, becomes part of the communication consultancy Schuttelaar & Partners as of January 1, 2021. The integrated company comprises 90 employees working from offices in The Hague, Wageningen and Brussels. Awareness will continue operating as a separate...

December 2020

New Breeding Techniques back on the EU discussion table?

- Earlier this year, the Nobel Prize in chemistry has been awarded to Emmanuelle Charpentier and Jennifer A. Doudna for discovering the CRISPR/Cas9 genetic scissors. Manuel Winter takes this event as the occasion to inform you about the latest developments regarding the status of NBTs inside the EU.

November 2020

Supporting socially sustainable supply chains via ALIGN

- Agri-food companies increasingly feel the need to secure living wages and living income in their international and often complex supply chains. Companies that want to take concrete action to improve living wages for workers and living income for farmers, can now use ALIGN. This is a guidance tool for which Schuttelaar...

July 2020

Towards a fair, healthy and sustainable food system with the European Farm to Fork strategy

- Towards a fair, healthy and sustainable food system with the European Farm to Fork strategy The Farm to Fork strategy, designed by the European Commission, intends to create a fair, healthy and environmentally-friendly food system. Despite all existing initiatives of farmers, food manufacturers and retailers to reduce...

June 2020

Blockchain supports small farmers in reaching a minimum living income

- The gap between actual income and the minimum living income for rice farmers in Cambodia is 31%. Together with Oxfam Novib and with the help of the fund for responsible conduct from the Rijksdienst voor ondernemend Nederland, we continue to apply blockchain technology on the international value chain of Cambodian rice...

Livestream – Blockchain technology for improvement livelihoods of smallholder farmers

- Blockchain technology can improve livelihoods of smallholder farmers in developing countries and boost transparency in international value chains. This is the outcome of a successful pilot, where blockchain technology has been applied to the organic rice chain in Cambodia. Interested in the results? Participate in the...

How corona impacts the private label supply chain

- For the May 2020 edition of PLMA Live, Pascal Kuipers did a report on the structural impact of the covid 19-crisis on the grocery supply chain – especially regarding retailers’ own labels. Beyond the problems of keeping store shelves stocked are larger questions of how retailers will have to change their way of doing...

May 2020

EU food strategy: ambitious but also very much the same thing

- By Casper Zulim de Swarte Last Wednesday, the European Commission finally unveiled its long-awaited strategy for sustainable and healthy food: the Farm to Fork strategy. Usually the announcement of such a large European strategy leads to high expectations regarding a potential breakthrough. As it turns out now, the ne...

Adjustments needed for Nutri-Score implementation in The Netherlands

- Clear labels on food products help consumers choosing healthier options, and it stimulates producers to innovate and create healthier products. The Dutch Ministry of Health is considering introduction of  the Nutri-Scopre label in the Netherlands next year, if the underlying criteria have been aligned with the Dutch nu...

April 2020

Criteria per product group of a food choice logo stimulate product innovation

- Food choice logos can help consumers make healthier choices and encourage producers to improve their product composition. Our colleague Léon Jansen, together with Wageningen University, investigated the effect of changes in product criteria on product innovation. The results of this research were published this week in...

The EU’s New Circular Economy Action Plan: An Overview

- The European Commission released its new Circular Economy Action Plan (CEAP) in support of the European Green Deal on the 11th of March 2020. It fits in an illustrious list of ambitious EU strategy documents such as the new Biodiversity Strategy, the Farm to Fork Strategy, and the EU’s latest Industrial Strategy. The r...

Materiality Scan: the foundation for a successful sustainability strategy

- Many organizations contribute to a more sustainable world and take accountability for their efforts. "The way in which they report their impacts can be clearer and more transparent," says Bram Ueffing, Lead Developer Online Tools at Schuttelaar & Partners. "For this purpose, we have developed the Materiality Scan”. Th...

New cookbook North Sea Fish from Scheveningen

- The second cookbook of North Sea fish from Scheveningen is now for sale. Noreen ter Beke, Paul Einerhand and Suzanne van der Pijll introduce youngsters to fish from their own sea through delicious dishes. The recipes have been developed together with students of ROC Mondriaan and SVO vocational school Food.   Fresh c...

March 2020

Food and food patterns after the COVID-19 crisis

- A crisis changes our food pattern. When looking at empty shelves in supermarkets, the Dutch will live on pasta with sauce from a jar, pancakes and canned soup in the coming weeks. But later, when everything turns back to “normal”, what do we eat? After the first days of crisis, we see a number of patterns emerging in...

Doors closed, windows open

- Nature comes to life and at the same time our society is moving towards a lockdown situation. This requires huge adjustments for everyone for a long time. And many things will also become structurally different. Where doors close, windows are being opened. Together with our client National Geographic Society for examp...

Report 'Cultivation of embryos especially for research' to the House of Representatives

- At the request of the Ministry of Health, Welfare and Sport, we organised a social dialogue to bring to light how people in the Netherlands currently view the breeding of embryos especially for research (special breeding). The report on this dialogue was presented to the House of Representatives yesterday. View the re...

Looking back at our Alumni Event

- More than 80 former employees of Schuttelaar & Partners were back at the office on the Zeestraat last Wednesday.  During the event, in addition to of course catching up with former colleagues, attention was paid to the history and current themes of the office. In the panel with the partners, Joost Schuttelaar, Ronald H...

Foodpolicy's Outbreak 2020 cancelled

- Schuttelaar & Partners and sustainability network Foodpolicy NL, organizers of Foodpolicy's Outbreak congress, have decided to cancel the 2020 edition of the congress, which was scheduled for the 4th of June. Given the uncertainty surrounding the Corona virus and the expected rush in the autumn, it seemed advisable...

What does the EU Green Deal mean for European Businesses?

- The von der Leyen European Commission released the EU Green Deal on the 11th of December 2019. The deal is a comprehensive plan consisting of the policies which will be introduced over the next five years. The implications of this policy framework for European businesses are various. As well as fast-paced implementatio...

February 2020

Marcel Schuttelaar jury chairman of Avebe Student Challenge

- More than 60 Dutch students responded to Avebe's call to design the factory of the future. The assignment for the Student Challenge to celebrate Avebe's 100th anniversary was challenging: what if you could build a factory from scratch for Avebe? What techniques would you use to maximise the value of the ingredi...

January 2020

Successful New Year's Café emphasizes that more pace is needed for a sustainable world

- During the well-attended New Year's Café of Schuttelaar & Partners it became clear that we are in a hurry. Under the inspiring leadership of Harm Edens it turned out that good results have been achieved in the past 25 years. Climate change, the depletion of natural resources, such as the disappearance of rainforest...

November 2019

ALIGN tool for agri-food companies to accelerate work on living wage and income is live

- During the International Living Wage & Income Conference on November 5th and 6th in Rotterdam, ALIGN a guidance tool for agri-food companies to accelerate action on living wage and living income was presented. The ALIGN Platform is a collaboration of Fairfood, Hivos -Humanist Organisation for Social Change-, Rainforest...

October 2019

Join us at the launch of the Young Professionals Network

- Are you tired of navigating through the troubled sea of formal events in Brussels? Do you feel like catching some wind in your sails and meeting new people for some relaxing after-work drinks? And do you work or are interested in sustainability? Then look no further and join us at Schuttelaar & Partner’s Young Professi...

May 2019

Showcasing our experience at "Knowledge for Growth"

- On May 9, 2019 Schuttelaar & Partners will be among the more than 100 exhibitors at ‘Knowledge for Growth’ in Ghent, one of the largest and most renowned life sciences conferences in Europe. 1300 experts from more than 550 companies and organisations from biotech, pharma and medtech, as well as investors, universities...

March 2019

Inspiring congress in Prague on sustainable European agriculture

- From March 4th to March 6th we organised the kick-off event of SmartAgriHubs in Prague, the Czech Republic. From the logistics to the program, our team took care of all the details that helped make this event a resounding success. This EU-project will help catalyse the digitisation of the European agri-food sector for...

November 2018

BlocRice: harvest of first blockchain rice

- Today in Cambodia the first rice of the BlocRice project was traded digitally between farmers of the Raeksmei Agricultural Cooperative and rice exporter AmruRice. The farmer registers their harvest after which ownership is digitally transfered — from farmer, via cooperative, to AmruRice. There are still a lot of steps...

July 2018

Launch of C&A Foundation website & annual report

- The C&A Foundation works to make the fashion industry more sustainable. Together we developed the new C&A Foundation website. We took care of the design, technical development and of course communications. The website is used as a multilingual content marketing platform and contains for example a complete list of gran...

May 2018

Our positive impact at “Knowledge for Growth”

- On May 17, 2018 Schuttelaar & Partners was among the 115 exhibitors at ‘Knowledge for Growth’ in Ghent, one of the largest and most renowned life sciences conferences in Europe.

March 2018

IoF2020: Celebrating IoT in agriculture

- The IoF2020 consortium had the pleasure to welcome more than 250 participants from all over Europe to its Stakeholder Event om 1-2 March 2018 in Almeria, Spain! We had most interesting discussions and exchange of views on the application of IoT solutions in the agri-food sector.

September 2017

Accelerating sustainable development

- Since their creation in 2015, the SDGs are gaining ground among stakeholders. But according to Hugo von Meijenfeldt, Co-ordinator Implementation SDGs at the Dutch Ministry of Foreign Affairs, the pace of change must accelerate. “Too often I am preaching to the converted. That is not effective.

How does your company connect with the SDG’s? Take the SDG QuickScan!

- Today, Schuttelaar & Partners launched the SDG QuickScan. With the SDG QuickScan, companies quickly gain insight into the most relevant SDG’s. The Sustainable Development Goals (SDGs) are the first integrated international framework to make our world healthier and more sustainable – laying out where we collectively...

August 2017

Blog: The sum of hidden hunger

- At the moment, humanity is facing a major health crisis – a so-called ‘hidden hunger’, a condition of micronutrient deficiency standing for the lack of intake of micronutrients in our daily diets. An example of a common micronutrient deficiency is ‘iodine deficiency’. According to data obtained by the World Health Orga...

June 2017

BLOG: Smart Farming is key for the future of agriculture

- The introduction of novel ICT-technologies is already a gamechanger in the agrifood sector. The European Commission has early on recognized the potential of Smart Farming yet is struggling to implement the new technologies in an impactful way.

IoT Week 2017 – IoF2020 shows its contribution to the UN SDGs

- From 6 to 9 June, IoF2020 participated to the IoT Week 2017 in Geneva. This represented a great opportunity to showcase the project and its contribution to the United Nations’ Sustainable Development Goals (SDGs).

The IoT Week ahead, a new website for IoF2020

- Schuttelaar & Partners is very pleased to announce the launch of the new IoF2020 website: www.iof2020.eu at the occasion of the IoT Week in Geneva. 

May 2017

BLOG: Is there a future for health at EU level?

- Many in the Brussels arena fear for the future end of the Directorate General for Health and Food Safety (DG SANTE) in favour of a broader ‘health in all policies’ approach. The turmoil seems to originate from rumours caused and amplified by a wary communication and mixed signals from EU officials on health policies.

April 2017

S&P is partner in SeRaMCo, an Interreg project on circular economy

- S&P will lead the activities on ecosystem building for the Secondary Raw Materials for Concrete Precast Products (SeRaMCo) project, a € 7 million Interreg project aiming at upscaling recycling of construction and demolition waste. This project is coordinated by the University of Kaiserslautern and involves in total 18 ...

Online CSR roadmap: a structural approach to sustainability

- How can we help Small and Medium Enterprises (SMEs) set up a sound sustainability plan and encourage them to communicate about it?

BLOG: Eat crickets, save the planet!

- Each year, around 70 million people are added to the world’s population. If growth continues at this rate, by 2050 the population is expected to reach 9 billion. Next to that, living standards grew exponentially in many countries and as result, global meat consumption has also increased rapidly, with serious implicatio...

March 2017

Choices International Foundation terminates contract with Schuttelaar & Partners

- The Choices International Foundation, a service and lobby organisation for decisive food logos, has decided to reorganise their secretariat. Schuttelaar & Partners, one of the founders supported the foundation for 10 years. The Choices International Foundation has decided to focus more on product reformulation in Asia...

S&P at the forefront of the IoF2020 kick-off

- On 21-22 February the EU-funded IoF2020 project was officially launched in Amsterdam, the Netherlands. An inspiring start of the project enabled project partners to establish a structured collaboration and present their innovative research endeavors, aiming at improving agricultural production through the use of Intern...

February 2017

Schuttelaar & Partners lectures the TIAS MBA international candidates

- Schuttelaar & Partners gave a lecture on the activity of corporate lobbying in the European policy decision-making process to the international MBA candidates of the TIAS School for Business and Society.

EVENT: CROP Innovation & Business 2017, Amsterdam, 2-3 April

- Conference theme 2017: How R&D-insights lead to new products and solutions that help solve the big societal challenges The upcoming CROP Innovation & Business conference will host the leaders of the international plant breeding industry. Together with the technology providers they will discuss about how R&D-insights l...

BLOG: Stop the bug that brings societies down

- Antimicrobial resistance hardly seems related to a sustainable world as expressed by the UN’s Sustainable Development Goal. Yet, a real threat to human welfare is looming.

November 2016

Schuttelaar & Partners joins the association ‘Alliance for the Internet of Things Innovations’

- On Friday 11 November, the Alliance for the Internet of Things Innovations (AIOTI) was constituted unanimously by its members during its General Assembly in Brussels. The AIOTI association was launched to support and promote the ignition of an ecosystem for the ‘Internet of Things’ (IoT) in Europe. Schuttelaar & Partn...

October 2016

S&P coordinates the communications of a H2020 project

- S&P leads the communication activities of the IoF2020, a Horizon 2020 project aiming at demonstrating how the agri-food sector can benefit from the ‘Internet of Things’ (IoT) technologies. The project is expected to deliver full-scale demonstrations of IoT solutions into the agri-food sector and pave the way towards a...

S&P Bootcamp Session

- Tuesday October 4th, the S&P Sport & Play team organized its first bootcamp session. This team brings S&P colleagues in contact with different sports and  encoureages them to exercise enough both during working hours (often behind a desk) and at home. The most sporty colleagues attended a one hour 'Bootcamp Fanatic' wo...